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Brand

Hudu Brand Guidelines

Resources for presenting the Hudu brand consistently and professionally.

Download Brand Assets

Naming

“Hudu” is a single word, always spelled with a capital “H”. It is the brand name of both our company and our application (not “Hudu app”).

Usage

Provide plenty of space around Hudu assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Hudu of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, or combine these graphics with any other graphics without written consent from Hudu. Get in touch if you have questions.

Hudu wordmark

The Hudu wordmark should be used in all references to Hudu as space allows. Monochrome usage is preferred with the brand colors below.

Hudu logo

For tight layouts or logo-only grids, the Hudu logomark is a concise way to refer to Hudu. Use with good judgment for your audience, as the Hudu wordmark has stronger brand recognition.

Colors

Hudu's primary brand color is a vibrant purple. The following palette defines approved usage across light and dark contexts.

Electric VioletRGB 97, 54, 255#6136FF
Titan WhiteRGB 246, 244, 255#F6F4FF
Midnight PurpleRGB 19, 1, 54#130136

Typography

Hudu uses Poppins as its primary typeface across all digital touchpoints.

Poppins

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Light 300Regular 400Medium 500SemiBold 600Bold 700